What is the purpose of a Press Release?



Press Releases when you want to get your news to the media, outlets, and influencers that matter most to your brand.

  • Target and influence your audiences
    • Reach the media and trendsetters your customers know and trust
  • Garner earned media
    • Use press releases to spark your audiences to action
  • Expand your digital footprint
    • Organically reach new audiences and amplify your brand’s messaging
  • Elevate your owned media
    • Drive authentic conversations around your brand, and boost awareness while building trust

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RCG Richardson Consulting Group

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