Understanding Spotify Numbers
Monthly Listeners, Followers and Plays (Streams)
Monthly listeners are unique listeners who play your music during a 28-day period. This stat updates every day and appears on both your artist profile on Spotify and right above the timeline graph in the Audience section of Spotify for Artists.
Followers are listeners who hit follow or ❤ on your artist profile. Followers get your new music in their Release Radar playlist and in their personalized new release emails.
Plays are Streams and they are counted in Spotify for Artists when a song is streamed for over 30 seconds. Your total streams include all songs where you are credited as a main artist or remixer.
Plays vs Listens
Plays - This is the number of times your music was played. If a song has 1000 plays, this means it was played 1000 times. Plays generate royalties.
Listeners - The number of people who listened to your music. If your track has 1000 listeners, then it means 1000 people listened to it in a specific period. The plays in this period could be many more which means that some listeners played your music more than once.
If your listeners are staying the same but your plays are increasing it means the same people are streaming your music.
If your plays are staying the same but your listeners are increasing means that more people are listening to your music but not playing it for more than 30 seconds.
It is best to see a steady increase in plays and listeners.
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