- Who did it happen to?
- What happened?
- When did it happen?
- Where did it happen?
- Why did it happen?
- How did it happen?
The timeline for distributing a Press Release will depend on the type of News being shared publicly.
- Events - Two weeks before the date of the event.
- Company News - ASAP (As Soon As Possible), News gets old real fast and the older it gets, the less interest people will have in reading it.
- Music and Music Videos - 1 to 3 months in advance of the actual release date.